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http://absolutad.com/absolut_about/history/advertising/
The most ambitious art commissioning program so far is "Absolut Statehood", a US campaign spanning two years. The campaign spotlighted one work from each of the 50 American states and the District of Columbia, each done by a talented local artist from that state.
https://www.smartinsights.com/online-brand-strategy/international-marketing/campaign-of-the-week-the-longest-running-print-ad-marketing-campaign-in-history/
Aug 17, 2018 · Absolut became an iconic bottle when it piqued the interest of Andy Warhol, who created Absolut’s famous print campaign in 1986. According to the Absolut Book: “Over dinner one night, Warhol tells Michel [Roux] that he’s enthralled by the artfulness of the Absolut bottle.
https://www.referralcandy.com/blog/absolut-vodka-marketing-strategy/
After the campaign, the brand collaborated with various artists who depicted Absolut bottles in unique and creative ways. The print campaign became so successful that the brand launched 1,500 separate ads over the course of 25 years! Before the campaign, Absolut had 2.5% of the vodka market and sold 10,000 cases. After the campaign ended in the ...
https://www.forbes.com/sites/chelseadavis/2019/05/30/a-visual-tribute-to-michel-roux-the-man-behind-absolut-vodkas-iconic-print-campaign/
May 30, 2019 · The art-forward campaign began with liquor icon Michel Roux who enlisted the ad agency TBWAWorldwide in 1979 to release a back-page magazine ad that included the distinctive Absolut …
https://www.buzzfeed.com/copyranter/the-best-of-the-great-absolut-ads
Sep 25, 2013 · ABSOLUT BRILLIANCE. The campaign started around 1980, and ran for some 1500+ executions (the longest running pure campaign in history), All of the ads were created by New York City agency TBWA (now...
https://www.adweek.com/brand-marketing/how-blending-art-and-commerce-drove-absolut-vodka-s-legendary-campaigns-167143/
Legend has it that sometime in the mid-'80s, Andy Warhol fell in love amid the pulsing lights and throbbing beats at ultra-chic New York disco Studio 54. Gazing across the bar, Warhol spied a...
https://www.designyourway.net/blog/inspiration/absolut-vodka-ads/
Ever since its ad campaign was first launched, Absolut recruited the best artists, comedians, actors, and musicians to make its commercials hip and recognizable. A good example is the recruitment of Zach Galifianakis, and giving him the leading role in their commercial.
https://www.fastcompany.com/3032598/the-evolution-of-absolut-vodkas-advertising-strategy
By collaborating with a musical artist for the Absolut Greyhound campaign, the vodka company ventured into the world of content-based marketing, while staying true to its DNA. Unfortunately, the...
https://www.thedrum.com/news/2018/11/06/absolut-challenges-artists-create-next-artwork-vodka-brand
Nov 06, 2018 · Over the last four decades Absolut has worked with more than 550 of the world’s top artists, including Keith Haring, Arman Armand, Romero Britto and Maurizio Cattelan, resulting in over 800 art ...
https://www.absolutart.com/us/
Gary Heery Absolut Art is excited to present a series of editioned prints from famed portrait and fine art photographer Gary Heery. The Australian lensman has shot album covers for Madonna, Paul Simon, Frank Zappa, Ray Charles, and B.B. King, and is internationally acclaimed for his stunning portraits of animals and the natural world.
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