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Transform Today - Sid Lee

    https://sidlee.com/en/work/absolut/2014/transform-today
    Absolut wanted to connect with millennials worldwide, a generation deeply rooted in a “the future is what you create” mindset. Building off of the brand's three-decade legacy as a respected player in the contemporary art world, we recruited four international artists to inspire a generation to Transform Today.

Absolut Transform Today — PEET

    http://www.pdoubleet.com/absolut-transform-today
    The Transform Today campaign was the first work from SID LEE as Absolut's lead creative agency. Building off of Absolut’s three-decade legacy as a player in the contemporary art world, we recruited four international emerging artists to inspire millenials to take control of the future, to Transform Today.

Absolut Transform Today — Studio Peripheria

    https://www.studioperipheria.com/absolut
    Sector Alcohol / Hospitality & Nightlife Services Brand Strategy & Naming Identity Design Art Direction Print Design Experiential Design. Collaborators

Absolut - Transform Today on Vimeo

    https://vimeo.com/144562692
    Nov 04, 2015 · Rafael Grampá The campaign, dubbed "Transform Today," is the first from Absolut's new creative agency, Sid Lee. It spans television, online advertising, social media, events and print.Author: Rafael Grampá

ABSOLUT Merges Art, Tech and Fashion in TRANSFORM TODAY ...

    https://www.mentalfloss.com/article/53070/absolut-merges-art-tech-and-fashion-transform-today-collaboration-sponsored
    In a call to all daring spirits to embrace transformation, ABSOLUT has partnered with four experiential artists from a range of creative disciplines, including graphic novelist Rafael Grampá ...

ABSOLUT and 27 emerging artists transform mundanity of ...

    https://popsop.com/2013/06/absolut-and-27-emerging-artists-transform-mundanity-of-brooklyn-streets-into-an-immersive-open-canvas/
    ABSOLUT VODKA, a continuos art patron from the cohort of alcoholic brands that ‘sell’ creativity as part of their DNA, has rolled out a global communication campaign TRANSFORM TODAY in the U.S. with the opening of an interactive art exhibition in Brooklyn, Williamsburg, June 22 – June 29.

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