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https://www.huffpost.com/entry/meet-haddon-sundblom-creator-of-coca-colas-santa_b_5a3935a2e4b0578d1beb7326
Dec 19, 2017 · In 1930, artist Fred Mizen drew a department store Santa for Coca-Cola’s holiday print ads. Santa had on his red suit, beard, and drank from a Coke glass in this …Author: Advertising Week
https://www.advertisingweek360.com/meet-haddon-sundblom-creator-coca-colas-santa-claus/
Dec 19, 2017 · In 1930, artist Fred Mizen drew a department store Santa for Coca-Cola’s holiday print ads. Santa had on his red suit, beard, and drank from a Coke glass in this painting, but something was missing. He lacked that special spark of warmth and holiday magic. It was time to hit refresh on Santa.
https://www.wikiart.org/en/haddon-sundbloom
Haddon Hubbard "Sunny" Sundblom (June 22, 1899 – March 10, 1976) was an American artist of Finnish and Swedish descent and best known for the images of …Birth place: United States
https://www.yakimaherald.com/scene/arts/the-arts-scene-the-art-of-the-claus/article_25992c25-9732-5a6f-b150-961fd673438b.html
In 1930, artist Fred Mizen painted a department-store Santa Claus for the Coca-Cola Co. Santa is seen in the Famous Barr Co. in St. Louis, Mo., drinking a bottle of Coke.
https://www.coca-colacompany.com/faqs/did-coca-cola-invent-santa
But in 1931, Coca-Cola commissioned illustrator Haddon Sundblom to paint Santa for Christmas advertisements. Those paintings established Santa as a warm, happy character with human features, including rosy cheeks, a white beard, twinkling eyes and laughter lines.
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