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https://www.musicindustryhowto.com/what-is-a-360-deal-in-the-music-industry-and-the-pros-and-cons-of-signing-one/
Dec 29, 2020 · This is mostly what it boils down to – 360 deals give labels a chance to sign artists they wouldn’t otherwise be able to, because they may not even have to recoup their investment if the artist fails. They can even keep working with the artist, after they’ve failed, if they see it as a worthwhile prospect. Pros Of A 360 Deal
https://www.digitalmusicnews.com/2013/07/02/threesixty/
Jul 02, 2013 · Basically, the 360 deal is an exclusive recording contract between a record company and an artist in which, in addition to monies from sales of the artist’s recorded music, the label shares in...
https://www.thebalancecareers.com/what-to-know-before-you-sign-a-360-record-deal-2460648
Dec 10, 2019 · The Basics of 360 Record Deals Under 360 deals, also called "multiple rights deals," record labels may get a percentage of things that were previously off-limits to them, like concert revenue, merchandise sales, endorsements, and ringtones.
https://www.tunecore.com/blog/2017/07/look-360-agreements-multiple-rights-deals-part-1.html
For example, a typical “360° deal” entitles the label to receive a set percentage from four of the artist’s revenues streams. These would include a portion of the artist’s record sales, touring and personal appearance income, as well as publishing income, and the merchandise revenues.
https://www.npr.org/sections/therecord/2010/11/24/131574836/you-ask-we-answer-what-exactly-is-a-360-deal
Nov 24, 2010 · Madonna signed a 360 deal with Live Nation in 2007 that landed the performer a reported $120 million over 10 years and gave Live Nation a share of her touring revenue -- …
https://ivanhoffman.com/allaround.html
As sales of records in the form of hard goods have declined and the income from downloads and other digital uses has not yet risen sufficiently to replace that loss, labels and artists have sought ways to transition the deal to accommodate the transition in the business. Enter the 360 deal.
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