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https://frontburnermarketing.net/the-big-mac-and-the-art-of-positioning-2/
Oct 09, 2014 · McDonald’s knows what they’re selling: An eating experience. It would be value-less if all the other burger chains were doing the same thing, but they weren’t. It’s significant that, in 50 years of fast food since, no one has knocked it off the mountaintop. Claude Hopkins and Early Branding
https://www.fool.com/investing/2021/01/16/better-buy-mcdonalds-vs-yum-brands/
Jan 16, 2021 · Better Buy: McDonald's vs. Yum! Brands Only one of these fast food giants has mastered the art and science of the business.
https://www.cnn.com/2020/03/26/business/social-distancing-brand-logos-coronavirus/index.html
Mar 27, 2020 · McDonald's, Coca-Cola, Audi and Volkswagen are just a few of the corporate conglomerates that are interpreting "social distancing" with logo redesigns. The term has become popular recently because ...
https://goldenarchesunlimited.com/
Golden Arches Unlimited is the official shop for all your McDonald’s clothing & merchandise needs. Shop holiday gifts and McDonald’s swag.
https://corporate.mcdonalds.com/corpmcd/our-stories.html
Feb 18, 2021 · Media Contacts. McDonald’s Media Relations department is staffed Monday through Friday between 8 a.m. and 5:30 p.m. Central Time. An appropriate spokesperson will respond to media inquiries as soon as possible, within business hours.
https://www.creativeboom.com/inspiration/20-of-the-best-rebrands-that-got-it-right/
Nov 14, 2017 · UK-based agency Boxer was tasked with reimagining the iconic McDonalds brand for a more a simplified and fresher feeling future. Chunky type in a vibrant colour palette emblazons the company's unmistakable packaging, alongside the famous golden arches.
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