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https://www.eventmarketer.com/roundup-brand-artist-collaborations/
The brand’s most recent partnership with Washed Out (aka Ernest Greene) is bringing the artist’s latest album to life through Kinect technology, creating what Greene refers to as “the future of live concert experiece.” It’s all part of the brand’s Music x Technology platform, developed in in partnership …
https://moonjelly.agency/the-rise-of-the-brand-and-artist-partnership/
Brand-artist partnerships aren’t necessarily a new thing, but marketers have opened their eyes to the power of music as a motivator for its customers. The branding business generates roughly $2 billion in revenue for the music industry, including music tours, advertising, films, endorsements, festivals, venues, and TV programs. Great brand-artist partnerships …
https://www.rollingstone.com/pro/features/music-brand-partnerships-coronavirus-1021174/
Jun 29, 2020 · Brand partnerships amid the pandemic are fast-paced and creative. Along with sponsored content and paid social media posts, artists who are usually game to appear at corporate events have shifted...
https://medium.com/evolution-of-the-arts/power-of-artist-and-brand-partnerships-ec11159ceab1
Jun 15, 2014 · Businesses and brands will begin to partner closely with creators/artists with desirable audiences brands want to reach.It’s a win-win, and I believe we will see these relationships evolve to...
https://www.hypebot.com/hypebot/2019/02/how-artists-can-drive-brand-partnerships.html
Traditionally, brand partnerships were audience in exchange for cash. Artists with large enough audiences to attract marketers collected hefty fees, and everyone else was out of luck. Thankfully,...
https://www.magneticmag.com/2017/05/music-marketing-what-makes-a-great-brand-and-artist-partnership/
May 23, 2017 · Executed correctly, partnerships between brands and artists can have huge payoffs for both parties. For artists, working with a brand can help fans discover their new work, broaden their listener base, and provide much-needed cash injections.
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