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https://jbonamassa.com/mtv-impacted-music/
By airing bands like Flock of Seagulls, Billy Idol, Tears For Fears, Depeche Mode, and Soft Cell, MTV helped to trigger the second wave of the British Invasion. MTV became a symbol and “defined culture” in the mid-eighties. As a result, “popular music became more visual while dancing and clothing styles became more important.”
https://www.pbs.org/wgbh/pages/frontline/shows/music/perfect/mtv.html
There's no question it's been a symbiotic sort of a thing. MTV has benefited from its relationship with the record companies and the record companies have benefited too. MTV has helped feed the...
https://www.songfacts.com/blog/writing/mtv-the-early-years
There were countless artists that benefited from MTV exposure - new wave acts (Duran Duran, A Flock of Seagulls), pop artists (Men at Work, Culture Club), heavy metal rockers (Def Leppard, Quiet Riot). And quite a few already-established acts became even more popular from MTV, such as Bruce Springsteen, Van Halen, ZZ Top, and Heart.
https://richmond.com/news/local/i-want-my-mtv-a-q-a-on-the-legacy-of-music-video-and-culture/article_36d76d43-99c1-5c93-a227-78753212507d.html
Feb 16, 2021 · You might not be an undergrad anymore, but you can still give learning the old college try. At the University of Richmond, Joanna K. Love, Ph.D., teaches a class about music video and culture ...
https://www.thethings.com/artists-with-most-mtv-video-music-award-wins/
Sep 10, 2020 · Lady Gaga would have still made it on the list, but she ranked up high thanks to the recent VMAs and her wins for "Rain on Me," the TriCon award, and Artist of the Year. It was without a doubt one of Gaga's biggest nights, but the 2010 MTV Video Music Awards just can't be beaten as she took home eight awards that night.
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