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https://jbonamassa.com/mtv-impacted-music/
MTV is constantly changing between different eras. Viewership has dropped off, mostly likely due to the disappearance of music on the station. Elaborate and fun music videos have been replaced by teen dramas. However, there have been talks about rebranding MTV once again as a music dominated source. We can only hope! Patrick Ortiz Sources:
https://www.pbs.org/wgbh/pages/frontline/shows/music/perfect/mtv.html
MTV has benefited from its relationship with the record companies and the record companies have benefited too. MTV has helped feed the success of artists that might not have made it otherwise.
https://www.songfacts.com/blog/writing/mtv-the-early-years
There were countless artists that benefited from MTV exposure - new wave acts (Duran Duran, A Flock of Seagulls), pop artists (Men at Work, Culture Club), heavy metal rockers (Def Leppard, Quiet Riot). And quite a few already-established acts became even more popular from MTV, such as Bruce Springsteen, Van Halen, ZZ Top, and Heart.
https://www.coursera.org/lecture/history-of-rock-2/mtv-success-stories-jG8sU
So Cyndi Lauper all over MTV especially with that song Girls Just want to Have Fun guy. You practically turn on MTV without seeing that video. She continued to have su, success in the 1980s with 1986 with the album True Colors. The album only gets to 14. but it's got the song, True Colors, a number one hit.
https://www.newswise.com/articles/music-experts-share-how-mtv-killed-the-radio-star-and-changed-culture-forever-30-years-after-launch
Record sales spiked for artists shown on MTV. Soon the music video became an effective marketing tool for record companies. For artists the video developed into an avenue that expanded creative ...
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