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https://www.britannica.com/art/graphic-design/Graphic-design-1945-75
After World War II, designers in Switzerland and Germany codified Modernist graphic design into a cohesive movement called Swiss Design, or the International Typographic Style. These designers sought a neutral and objective approach that emphasized rational planning and de-emphasized the subjective, or individual, expression.
https://wikimili.com/en/International_Typographic_Style
A 1959 poster for the Gewerbemuseum Basel. The International Typographic Style, also known as the Swiss Style, is a graphic design style that emerged in Russia, the Netherlands, and Germany in the 1920s and was further developed by designers in Switzerland during the 1950s. [1] The International Typographic Style has had profound influence on graphic design as a part of the modernist …
https://medium.com/@charchitgarg27/international-typographic-style-cd99a24721ad
May 29, 2018 · The ‘International Typographic Style’ also know as the ‘Swiss Style’ is a graphic design style developed in Switzerland, Europe in the 1950s that values and focuses on cleanliness ...Author: Charchit Garg
https://courses.lumenlearning.com/suny-graphicdesign/chapter/1-6-international-typographic-style/
International Typographic Style (ITS), also known as the Swiss Style, emerged in Switzerland and Germany in the 1950s. ITS became known for design that emphasized objective clarity through the use of compositional grids and sans serif typography as the primary design material (or element).
https://www.printmag.com/post/swiss-style-principles-typefaces-designers
Jan 31, 2020 · If you’re a designer in the 21st century, chances are you’ve studied the International Typographic Style (more commonly known as ‘Swiss Style’). Let’s take a moment to honor some of modern design’s most influential principles, typefaces and artists …Estimated Reading Time: 6 mins
https://artforgd.blogspot.com/2012/02/international-typographic-style.html
The International Typographic Style had emerged from Switzerland and Germany in the 1950's. This movement was also known as the Swiss Design. the visual characteristics were : asymmetrical organisation on a mathematically constructed grid, the photography was objective meaning it was clear and factual, free from the exaggerated claims of propaganda and commercial advertising, use of sans …
https://redwinek.wordpress.com/2015/03/03/ernst-keller/
May 09, 2015 · Ernst Keller was one of the most important figures in the International Typographic Style movement. He lived from 1891 to 1968 and is referred to as the “father of Swiss graphic design.” The International or Swiss Style, developed out of the modernist aesthetic of simplified layouts with an emphasis on typography, negative space, as well…
https://www.theartstory.org/movement/international-style/
Apr 14, 2017 · At the time, Behrens simultaneously employed three seminal figures in the history of the International Style: Walter Gropius, Charles-Édouard Jeanneret (later known as Le Corbusier), and Ludwig Mies van der Rohe.
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