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https://www.pardot.com/blog/marketing-artists-marketing-scientists-infographic/
Jan 30, 2013 · The marketing scientist has come to dominate this new arena of objective measurement and data-driven thinking, while the marketing artist continues to thrive on creative ideas and a more abstract way of thinking.
https://www.salesforce.com/products/marketing-cloud/best-practices/modern-marketing/
Modern marketing requires the two mindsets, one focused on creativity and innovation (The Artist) and the other in data and analytics (The Scientist). Each persona has specific tools, techniques, tips, and strategies that they use to be successful. Melding these …
https://www.slideshare.net/pardot/artists-scientists
In recent years, technology has transformed marketing into an accountable, data-driven department, capable of testing, measuring, and optimizing campaigns to p…
http://torok.com/articles/marketing/MarketingArtorScience.html
Marketing Art. Marketing is an art because marketing is about appreciating the nuances of human behaviors. Beauty is in the eye of the beholder. Beauty is art. Marketing Science. Marketing is a science because marketing is about measuring and analyzing the numbers.
https://www.12manage.com/forum.asp?TB=i_m&S=161
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it remain. This article presents contending arguments as to the nature of marketing managementm - whether it is an art or a science - with a presupposition that while traditionally marketing and the management aspect in it has been considered artistic, it is, contrarily, strongly ...
https://marketingtoday.blogspot.com/2006/10/marketing-art-vs-science-debate.html
Oct 13, 2006 · Marketing is both a science and a n art.Science because it must follow rules of observation, analysis and conclusion, art because it requires imagination, realization of future events and prediction of consequences.A smart CMO will make sure he/she teaches his team the same mantra.I am happy to be part of Kulwinder Singh's team at Synechron who considers marketing …
https://www.forbes.com/sites/forbesagencycouncil/2017/12/01/marketing-the-convergence-of-art-and-science/
Dec 01, 2017 · In essence, art gives marketing impact; data gives it direction. By reaching the delicate balance of art and science, you can create compelling content and drive results your business needs for ...Author: Jenna Gross
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