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https://www.stopthebreaks.com/diy-artists/how-to-create-marketing-plan-independent-hip-hop-artists/
Stop The Breaks is an independent music marketing company focused on showcasing independent hip-hop artists. Our goal is to help motivate, inspire and educate independent artists grinding around the world. We provide branding, content marketing, social media, SEO and music promotion services.
https://bandzoogle.com/blog/5-steps-to-creating-an-effective-music-marketing-plan
Jul 28, 2020 · This section of your music marketing plan is all about the where (your key marketing channels) and the how (the tactics you’ll use for each channel). The specifics will depend on the size of your team, your budget (more on that later), your strengths, and how much time you’re able to commit.
https://d4musicmarketing.com/independent-music-business-model/
Online music marketing expert John Oszajca from Music Marketing Manifesto is a big advocate for this model. The intention is for artists to make a living relatively quicker, at least in theory. However, it is much more dependent on a planned out online marketing strategy and training/expertise to execute.
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