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https://www.huffpost.com/entry/meet-haddon-sundblom-creator-of-coca-colas-santa_b_5a3935a2e4b0578d1beb7326
Dec 19, 2017 · Sundblom drew from Moore’s description for his painting, capturing his twinkling eyes, rosy cheeks, round belly, and merry grin to make a gentle and human Santa Claus. His Santa made his debut in 1931’s Coca-Cola advertisement “My Hat’s Off to The Pause That Refreshes.” All throughout the 1930s, Sundblom drew Santa in a natural state.Author: Advertising Week
https://www.wikiart.org/en/haddon-sundbloom
Haddon Hubbard "Sunny" Sundblom (June 22, 1899 – March 10, 1976) was an American artist of Finnish and Swedish descent and best known for the images of Santa Claus he created for The Coca-Cola Company. He used his own image for the famous Santa. Sundblom was born in Muskegon, Michigan, to a Swedish-speaking family.Birth place: United States
https://www.advertisingweek360.com/meet-haddon-sundblom-creator-coca-colas-santa-claus/
Dec 19, 2017 · The earliest Santa drawings were strict in appearance, inspired by the depictions of Santa Claus created by Civil War cartoonist Thomas Nast. In 1930, artist Fred Mizen drew a department store Santa for Coca-Cola’s holiday print ads. Santa had on his red suit, beard, and drank from a Coke glass in this painting, but something was missing.
https://www.coca-cola.co.uk/marketing/christmas/coca-cola-and-father-christmas--the-sundblom-santa-story
We commission Haddon Sundblom (an illustrator) to create an image of Santa Claus. He may have been paid as much as $1,000 per painting - a lot of money at that time (you could buy a car for $700). For inspiration, Sundblom turned to Clement Clark Moore's 1822 poem " A Visit From St. Nicholas " (commonly called "'Twas the Night Before Christmas").
https://museum.oglethorpe.edu/exhibitions/sundblom/
Dec 21, 2013 · Haddon Sundblom: Santa Paintings presents major paintings by Sundblom (1899-1976) from the 1930s, 40s, 50s and 60s. With Clement Clark Moore’s 1822 poem, A Visit from St. Nicholas, as his inspiration, Sundblom created for The Coca-Cola Company our modern-day concept of Santa as a jolly, plump and hard-working fellow. Special addition! Enjoy the exhibition and visit with Santa Claus. …
https://www.hymnsandcarolsofchristmas.com/santa/sundblom_santa.htm
Success was minimal until 1931 when artist, Haddon Sundblom (seen right) created his Santa. His first model was his friend Lou Prentiss, a retired salesman. After Prentiss’ death in the late 1940s, Sundblom used himself as a model. His annual painting from 1931 through 1964 created the Santa that many now think of as the "traditional" Santa.
https://www.illustrationhistory.org/artists/haddon-sundblom
The son of Scandinavian immigrants, Haddon Sundblom is best known for his illustrations of Santa Claus for Coca-Cola advertisements. He illustrated Coke's Santa from 1931 to 1964, though Sundblom's Santa is so entwined with Christmas and Coke, the company continues to …
https://www.nytimes.com/1998/05/31/books/l-who-created-santa-072109.html
May 31, 1998 · In his letter (May 3), Frederick Allen states that the artist Haddon Sundblom ''created our modern image of Santa Claus,'' beginning in the 1930's with his illustrations for Coca-Cola.
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