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https://www.artlicensinginfo.com/royalty-rates-what-is-the-standard/
Jul 27, 2015 · LIMA reports that the average royalty for art licensing agreements is between 3 – 6 %. (What you will find is that manufacturers that sell to mass retailers (Walmart, Target, etc.) are pressed pretty hard by the retailers to keep their costs down low. As such, they cannot afford to pay large royalties, with the assumption being that the Licensor (the artist) will make up the difference in volume.
https://www.indiemusicacademy.com/blog/music-royalties-explained
Now, remember when I talked about artist clout? That is how your royalty rate is determined. If you are a new artist, you might fall anywhere from the 13-16% range. For a mid-level artist who has sold over 100,000 albums (not streams, we are talking about cold hard sales), you can command 15-18%. The superstar artists that are at the top of the industry can command upwards of 18-20%.
https://www.ascap.com/help/music-business-101/money-recording
Under the traditional recording agreement, recording artist royalties usually range from 10% to 25% of the suggested retail price for top-line albums (although many record companies have begun to compute royalties on the wholesale price).
https://mariabrophy.com/art-licensing/what-to-charge-for-art-licensing-royalties-advances-and-flat-fees.html
Apr 26, 2012 · THE FIRST FACTOR IN DETERMINING ROYALTY RATES is the type of product being produced. The average royalty rate varies from product to product. For example, the average rate for art lithographs ranges between 5% – 15%, compared to 3 – 6.5% for wristbands. The average royalty rate is a good starting point for determining what the rate should be.
http://businessofillustration.com/book-royalty-rates-for-illustrators/
Jun 08, 2018 · Board books carry a much smaller royalty rate than traditional picture books. These books tend to be around 2.5% royalties. Final thoughts. Most of the numbers I’m quoting are from major publishers and are fairly industry standard. However, every contract is different and every publisher is …
https://www.tunecore.com/blog/2017/05/artist-record-label-relationship-look-standard-record-deal-part-2.html
May 18, 2017 · Thus, the 15% royalty rate paid to the artist by the label is split with the artist receiving 12% after the artist pays the producer their 3% royalty from these funds. Once the royalty rate is set, the examination of the “reserve against returns” clause is necessary.
https://penandthepad.com/publishing-standard-royalty-rates-5019879.html
Jul 19, 2017 · Since the standard royalty rates are not very standard, the results might be a little surprising. Paperbacks. Royalty rates for print books vary from contract to contract and from publisher to publisher. The rates for paperback books should be clearly stated in your contract, and can range anywhere from four to 15 percent.
https://www.flowhaven.com/resources/major-types-of-royalty-rates-in-brand-licensing
Generally, licensors require a royalty rate that falls within the range of 25% to 75% of the sublicensing income. Their stake usually amounts to not less than half of these profits. In rare cases, the licensee will be able to negotiate a rate split and apply their own royalty obligation to the sale of sub-licensed products.
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