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https://www.jstor.org/stable/41064827
The Entrepreneurial Artist as Marketer: Drawing from the Smaller-Firm Literature Ian Filli s Introduction not-for-profit art museums rely substantially on funding from fed-eral, state or local governments and are subject to management reforms. Hitherto, art museums did not participate in sponsor-ship or audience income-making activities to a
http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.198.5251
A more creative entrepreneurial form of marketing is called for. A conceptual model of entrepreneurial marketing is developed before focusing on how the art organisation can learn from creative practitioners and businesses in industry in general and in the artworld in particular.
https://www.emerald.com/insight/content/doi/10.1108/14715201011090576/full/html
Aug 31, 2010 · – The focus of this paper is the interrogation of an artistic approach with the purpose of understanding entrepreneurial marketing., – This is a conceptual paper although the evaluation is grounded in prior quantitative and qualitative research in entrepreneurial marketing, creativity and art., – An artistic approach to understanding entrepreneurial marketing matches the way in which the …Cited by: 21
https://www.deepdyve.com/lp/emerald-publishing/the-art-of-the-entrepreneurial-marketer-VN9xOkc6xg
Aug 31, 2010 · One way of beginning to address the issue of artistic knowing is to think about entrepreneurial marketing being expressed aesthetically through form and style through a series of events. <h3>The entrepreneurial marketer as artist</h3> In the eighteenth century, the dramatist, poet and historian Schiller (1967) identified a connection between artistic practice and academic thinking …Author: Ian Fillis
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