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https://emptyeasel.com/2009/03/02/branding-101-for-artists-how-to-create-a-strong-brand-for-yourself-and-your-art/
Mar 02, 2009 · Good branding is the act of becoming known for something that you do, above any other competitor. As an individual artist it is very likely that you don’t have an established brand like large companies do—which means if you want to gain customers, you must create a brand of your own. Your brand, however, should not be focused on you.
https://spinnup.com/blog/artist-branding/
Mar 06, 2019 · Artist branding is about taking that music and channelling its energy through a consistent visual style and identity. In a way that, hopefully, builds the kind of tribal loyalty that causes normal people to sell everything the own and follow you on tour for the rest of their lives.Author: Spinnup
https://www.forbes.com/sites/allenadamson/2013/05/22/what-picasso-knew-branding-tips-for-artists-from-an-art-basel-insider/
May 22, 2013 · AA: I love the idea that people think the branding of an artist is a contemporary issue and that it can only hurt an artist’s reputation. SH: Art is so much more a part of peoples’ lives today.
https://www.format.com/magazine/resources/art/how-to-promote-your-art
Oct 23, 2018 · An artist statement describes how you work and what your art means: learning how to write an artist statement is another important aspect of art marketing. You’ll need it to submit your work to art competitions, and to provide to any media writing about your art. It’s also a cornerstone of creating your brand identity as an artist.
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