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https://medium.com/@pulsefilms/why-music-videos-are-still-so-important-views-from-inside-the-industry-ebaa7d4758d2
Feb 04, 2016 · Music videos form a large part of an artist’s general creative vision and output. When you can stream music anywhere and everywhere a music video is a focal point — it draws your attention, or at...
https://www.newuniversity.org/2018/12/13/the-impact-of-music-videos-on-pop-culture/
Dec 13, 2018 · The power that music and their accompanying music videos have in influencing society is a tool that more and more artists are using. Because of this, music videos have become more than just about the music itself; it’s a chance for entertainers to use their platform and speak against what they believe is right, and it’s up to us on whether ...
https://www.nielsen.com/us/en/insights/article/2014/behind-the-music-video-how-important-are-videos-to-both-artists-and-brands/
WHY MUSIC VIDEOS ARE IMPORTANT TO ARTISTS Music videos help artists in two big ways: exposure and revenue. Typically music videos are produced and released in the early stage of a song’s release cycle, intended to drive exposure through additional channels for fans to consume whether they’re shown on TV, streamed or played in a public area.
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